MANAGING Director of OmniBSIC Bank, Mr Daniel Asiedu, says the bank’s successes and achievements are due to its unwavering commitment to service excellence.
According to Mr Asiedu, at the heart of the bank’s success lay a genuine commitment to continuously to enhancing customer service.
He stated, “exceptional service is not just a goal; it is our mindset, and it underscores everything we do. We have implemented several initiatives aimed at enhancing our customer service.”
To complement the customer experience efforts, the bank had set up a 24-hour contact center and continuous training programmes for its staff to ensure their responsiveness to customer needs.
OmniBSIC Bank received four awards at the 2023 Chartered Institute of Marketing Ghana (CIMG) Awards, and was also recognised for customer satisfaction and service quality in both consumer and business banking
Bank turned losses into profitability
OmniBSIC Bank’s transformation from losses to profitability reflected the dedication and strategic decisions made by the leadership and staff. The successful turnaround was a testament to management’s commitment to deliver value to the bank’s customers, shareholders, and the community it serves.
The profit growth during the third quarter of 2023 reflects the success of the bank’s diversified and prudent financial strategies and demonstrates OmniBSIC Bank’s strong financial health, with a focus on managing risk, growing its loan portfolio, and improving operational efficiency.
“We remain committed to maintaining these positive financial trends while upholding our core values of integrity, customer focus, and responsible banking practices,” the MD pledged.
Merger presented both challenges and opportunities
Mr Asiedu recalled that OmniBank faced several challenges in the wake of its merger with Sahel Sahara Bank, adding that “the merger was a pivotal moment in our history, and it was essential to create a cohesive and efficient institution from the two entities.”
According to the MD, the bank’s successes was a result of a well-executed strategy that focused on integration, customer satisfaction, cost management, risk mitigation, technology adoption, talent development, stakeholder engagement, market expansion, and performance monitoring.
“This holistic approach allowed us to navigate the challenges of the merger and position the bank for sustained growth and success,” he added.
Bank’s GH¢516m recapitalization shows resilience
Mr Asiedu noted that OmniBSIC Bank’s recapitalization to GH¢516 million was a significant achievement, a milestone that highlighted the bank’s financial strength and adherence to regulatory compliance.
He maintained that it was a testament to the bank’s commitment to providing sustainable financial solutions to its customers.
“This enhances our reputation as a trusted, stable financial institution, dedicated to serving the needs of our customers and contributing to Ghana’s economic development. This has definitely given our customers the confidence to bank with us and ultimately strengthened the bank’s position in the market,” Mr Asiedu stated.
Commitment to digitalisation top-notch
To stay competitive to meet the evolving needs of its customers, OmniBSIC Bank had to leverage technology and digital solutions effectively.
The bank therefore upgraded its banking software in 2022 and has received the International Organization for Standardization (ISO) certification for Information Security Management System (ISO/IEC 27001:2013) and Payment Card Industry Data Security Standard (PCDISS) Certification.